Article - Jan2011 - Using Social Media to Listen Before You Leap

Contributed by Chris Kelly, M.ED., Director, Health Education, and Jeff Greene, Director, Digital Strategy, HealthEd

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Article - Jan2011 - SHOWCASE FEATURE: Engaging the Empowered E-Patient

The growing consumer use and exchange of online health information is changing the balance of power in the patient-physician relationship.

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Article - Jan2011 - Quick Response Codes (QR) Codes

The Next Frontier for Pharma

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Article - Jan2011 - Emerging Market: Olá Brazil

Sponsors are expected to develop better resource planning and forecasting methodologies that rely on more integrated structures with contract research organizations.

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Article - Jan2011 - Biotech: Raising Capital in a Tight Market

The venture capital environment is in a transition period, slowly recovering from the conditions that have plagued the entire economy.

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Article - Jan2011 - SFE With a New Business Model

The time is now for the much-talked about move to a consumer-centric sales model.

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Article - Jan2011 - Achieving Global Launch Excellence

Defining what comprises a global launch is almost as complex as executing a global launch strategy.



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Article - Jan2011 - Millennials: Problems or Prodigies?

Gen Yers entering the workforce will bring disruptive change to the customer work culture, as well as a high level of success.

Read this informative article about the impact Millennials will have on the life sciences industry.

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Article - Jan2011 - Millennials Tailor-made for Sales and Marketing

This generation's natural inclination toward social networking can foster success in today's technologically-enhanced climate.

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Webinar - Pharma Case Study: Driving Business Performance with Customer Experience Solutions

This webcast will feature case studies of 2 leading global pharmas that overhauled their IVR systems to create business value, ROI realized in the process and guidance on how you can build a unified IVR system.

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Podcast: China: An Emerging Market for Cancer Therapeutics

In this episode, Dr. Wagner talks about China as an emerging market for cancer drugs, including the differences between the U.S. and China in terms of access to testing and drugs, as well as differences in healthcare coverage. We'll also discuss some of Kantar Health's latest research on cancer in China.

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PharmaVOICE Digital Edition

Everything from the print edition, plus bonus content you won't see in print. Leaf through the pages of our Digital Edition and link directly to companies featured in the magazine.

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