White Paper - Practical Strategies for Engaging Healthcare Providers

The interaction between the prescriber and patient is the last-moment opportunity for a brand to express its therapeutic value—having your brand present at the point-of-prescription provides payoff for all other tactics in your marketing mix. Brand managers who keep this in mind will maximize their digital programs and translate their other non-personal selling efforts into measurable business results. 

For more information about MediScripts, visit www.mediscripts.com.

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Podcast: Reaching Healthcare Providers While Remaining Compliant

Erez Lapsker

In this episode, Mr. Lapsker discusses how adaptability is necessary to remaining a viable and successful business in an era of regulatory change. He also explains how all forms of marketing to HCPs are not equal.

For more information about MediScripts, visit www.mediscripts.com.

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White Paper - Global Biosimilar Development

This white paper talks about the need for Global Biosimilar Programmes. 

For more information about PRA International, visit www.prainternational.com.

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Podcast: Global Biosimilar Development

Rodeina Challand

In this episode, Rodeina Challand clears up some of the murkiness among the many terms associated with biosimilars. Then, we cover the legislation and guidelines affecting biosimilars, we discuss the possibilities of one global program, and finally talk about the future for a global standard.

For more information about PRA International, visit www.prainternational.com/.

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Podcast: Future of Pharmacovigilance: Five Imperatives that will Drive Improved Business

Srivatsan leads the panel

In this episode, our panel discusses pharmacovigilance as it relates to organizational transformation. The podcast covers collaboration, capacity management, globalization, information and analytics, and transparency and trust.

For more information about Cognizant, visit www.cognizant.com.

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White Paper - Outsourcing in Regulatory Affairs: Insights from the Top Pharmaceuticals

This white paper covers the responsibilities of the pharmaceutical company for regulatory issues, including those related to it outsourcing partners. Learn from interviews with Regulatory Operations executives from five of the top 10 pharma companies.

For more information about TAKE Solutions, visit http://www.takesolutions.com/.

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White Paper - Unlocking the Value of Observational Research

This white paper gives an overview of the role of observational research in the pharmaceutical industry.

For more information about PAREXEL, visit www.parexel.com.

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