Whitepaper - Discovering the Value of KOL Identification and Mapping

The paper will cover topic such as, targeting the right KOLs for specific roles, determining true KOL influence, allocating MSLs and sales-forces efficiently, and achieving the full benefit of hidden KOL value.

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Whitepaper - Conquering the Challenges of Cancer Trial Accrual

This white paper discusses the challenges of finding clinical trial patients for oncology studies.

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Whitepaper - Clinical Labeling: The Benefits of an Approved Phrase Library

This white paper discusses the benefits of an approved phrase library.

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Whitepaper - Unveiling the Potential of the CEE Market

This white paper discusses the growth of the Eastern European market.

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Whitepaper - No More Product Losers! Strategic Lessons Learned

This white paper explores how to build a successful product strategy by using an analytical framework to evaluate opportunities, solid clinical data, and a careful market assessment to maximize product opportunities and avoid strategic mishaps.

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Whitepaper - Cancer Treatment in China: Implications and Opportunities for Pharma in 2011 and Beyond

This white paper discusses the implications and opportunities for cancer treatment in China.

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Whitepaper - Patient-Centered Wellness: Promoting Savings, Accountability and Health

This white paper discusses promoting patient-centered wellness.

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Whitepaper - Maximizing the Success of Your CRO Partnerships

This white paper discusses how to maximize the success of your CRO partnerships.

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Podcast: Oncology Trials: A Novel Approach to Patient Accrual

In this episode, Ed Watson discusses some of the challenges associated with recruiting for clinical studies in oncology, the roles of various key stakeholders, and the sponsor community's response to a new approach to patient accrual.

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Podcast: Streamlining Clinical Trials with an Approved Phrase Library for Labeling

In this episode, Mr. Shea discusses how clinical trials are affected by label text issues, streamlining the process with a phrase library, and the advantages of managing a phrase library with a dedicated system.

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Podcast: Why ISMPP?: Leadership, Value, and Best Practices for Medical Publication Professionals

In this episode, our thought leaders discuss what ISMPP is and how it's evolved, how the organization can help Medical Publication Professionals, and the 2011 annual meetings in the US in April and in Europe in November.

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Podcast: Building a Communications Bridge: A Best Practice for Conducting Clinical Trials in India

In this episode, Dr. Bannon and Dr. Brennan discuss conducting clinical trials in India. They cover why a seamless communication strategy is important, how an in-country partner can improve the trial outcome, regulatory issues in India, and the ROI of conducting clinical trials in India.

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