Friday, February 15, 2013

White Paper - Get Them Talking: Five Innovations in Qualitative Market Research


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Stakeholdere dialog is good for business
The innovative approaches described in this paper include finding unique ways to bring stakeholders together to interact and engage in revealing dialogs. Using these market research techniques, marketers will discover new ways to affect behavior, overcome barriers to adoption, and develop creative materials and messaging that get results.

For more information about Encuity Research, visit www.encuity.com
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Monday, February 4, 2013

Podcast: Conducting User Testing to Improve Clinical Trial Technologies

Conducting User Testing to Improve Clinical Trial Technologies
Joseph Bedford, Ph.D.
In this episode, we discuss how user testing research improves the clinical trial process for patients, sites, and sponsors.

For more information about Almac, visit www.almacgroup.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.