Thursday, September 1, 2011

Podcast: Leveraging Customer Insights to Maximize ROI

In this episode, the team at Roska Healthcare discusses new ways to use behavioral and attitudinal data to enhance customer targeting and messaging. They review a unique, new communications model (CatalystTM) that increases customer ‘acceptance’ (engagement) and drives more people to take action.
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White Paper - Improving Trial Efficiencies: Making the Business Case for ePRO

Does ePRO Data Quality Differ from Paper?
Improvements in data quality provided by electronic patient-reported outcome systems are widely reported and accepted throughout the clinical research community. Patient diary data collected electronically is time-stamped, legible and logical with real-time validation provided to patients while entering diary information. ePRO supports multi-site international trials with remote data monitoring via the web with real-time status reporting overall and per site, participant status tracking and on-demand subject randomization.

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