Podcast: Demystifying Routine Care Coverage in Trial Budgeting

Two experts on standard of care

In this episode, we discuss standard of care in clinical trials, challenges for sites and sponsors, and how standard of care issues affect day-to-day work in trials.

For more information about Medidata Solutions Worldwide, visit www.mdsol.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Webinar - The Power of Influence: Connecting Healthcare Influencers to Pharma Brand Strategy

Now available as an OnDemand presentation.

Providers, payers, group practices, IDNs and others exert a great deal of influence on treatment decisions. These influencers themselves are influenced by a need to employ treatments that drive positive patient outcomes and increase treatment quality. The future will require a change in approach that aligns to the new demands these influencers will place on marketers.

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Webinar - Proactive Customer Communications: Best Practices for Outbound Pharma Engagements

Now available as an OnDemand presentation.

Clinical trials, drug recalls and satisfaction surveys, each of these proactive messages play an essential role in a well-designed customer experience (CX) strategy. Proactive customer communications provide automated, timely, and targeted messages that reduce contact center costs while growing a profitable customer relationship, putting your organization or pharma brand ahead of the rest.

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Podcast: Women's Health Issues in Clinical Research: Key Post-approval Challenges

Clinical studies on any continent

In this episode, our experts discuss the primary challenges regarding women's health in clinical research. They also cover pregnancy registries and lactation studies, as well as available regulatory guidance related to this type of research.

For more information about INC Research, visit www.incresearch.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Podcast: Informed Targeting to Healthcare Professionals

Solving the HCP communications puzzle

Thought Leader: R.J. Lewis, President & CEO, eHealthcare Solutions

In this episode, Mr. Lewis discusses how pharma can better connect with HCP audiences using authentication, list matching, and other techniques. He also covers how effective communications can impact prescription writing, and how to overcome hurdles from Medical, Legal, and Regulatory (MLR) departments.

For more information about eHealthcare Solutions, visit www.ehealthcaresolutions.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Podcast: Untangling Alzheimer's Disease

Prof. Claude Wischik, M.D., Ph.D.

In this episode, Professor Wischik describes his ongoing journey of research and development for Alzheimer's Disease. This intriguing podcast covers the man, the molecule, and the market.

For more information about TauRx Therapeutics, visit http://www.taurx.com/.

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White Paper - What it Takes to Go for Gold: How Women Use Coaches to Go for Gold in 2012 Olympics and in Business

This white paper covers causes of the gender gap in business, details and results of a successful a pilot program, and how external coaching can improve women's careers.

For more information about The Pyramid Resource Group, visit www.pyramidresource.com.

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Podcast: How to Tap the Pharmacy for Clinical Trial Patients

In this episode, a pair of experts discuss pharmacy-based patient recruitment programs for clinical trials. A related white paper will be released soon.

For more information about McKesson, visit http://www.mckesson.com/.

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White Paper - Capitalizing on Virtual Environments in a Rapidly Changing Pharmaceutical Marketplace

This white paper covers how persistent virtual environments empower new forms of communication and collaboration for business of all sizes.

For more information about InterCall, visit www.intercall.com.

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Podcast: Successful Email Marketing Methods: How to Boost Response by 400% or More

Terry Nugent

In this episode, Mr. Nugent discusses the challenges of using email in pharmaceutical marketing, as well as some best practices for achieving the highest possible ROI.

For more information about MMS, visit http://www.mmslists.com/.

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White Paper - ACOs Have Redefined the Problem: Has Pharma Positioned Its Solutions?

Accountable Care Organizations (ACOs) take a different approach to defining what medical problems they aim to solve for their patients, as well as how they intend to solve them. Pharma may want to rethink its own role in providing and positioning the solutions it offers.

For more information about CMR Institute, visit www.cmrinstitute.org.

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Podcast: What are ACOs and Why Should You Care?

Anthony D. Slonim, MD, DrPH

In this episode, Dr. Slonim discusses ACOs, how they offer a new model for health care, how they create opportunities for biopharmaceutical companies, and how a shift to ACOs would affect all facets of the health care continuum.

For more information about CMR Institute, visit www.cmrinstitute.org.

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White Paper - Practical Strategies for Engaging Healthcare Providers

The interaction between the prescriber and patient is the last-moment opportunity for a brand to express its therapeutic value—having your brand present at the point-of-prescription provides payoff for all other tactics in your marketing mix. Brand managers who keep this in mind will maximize their digital programs and translate their other non-personal selling efforts into measurable business results. 

For more information about MediScripts, visit www.mediscripts.com.

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Podcast: Reaching Healthcare Providers While Remaining Compliant

Erez Lapsker

In this episode, Mr. Lapsker discusses how adaptability is necessary to remaining a viable and successful business in an era of regulatory change. He also explains how all forms of marketing to HCPs are not equal.

For more information about MediScripts, visit www.mediscripts.com.

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White Paper - Global Biosimilar Development

This white paper talks about the need for Global Biosimilar Programmes. 

For more information about PRA International, visit www.prainternational.com.

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Podcast: Global Biosimilar Development

Rodeina Challand

In this episode, Rodeina Challand clears up some of the murkiness among the many terms associated with biosimilars. Then, we cover the legislation and guidelines affecting biosimilars, we discuss the possibilities of one global program, and finally talk about the future for a global standard.

For more information about PRA International, visit www.prainternational.com/.

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Podcast: Future of Pharmacovigilance: Five Imperatives that will Drive Improved Business

Srivatsan leads the panel

In this episode, our panel discusses pharmacovigilance as it relates to organizational transformation. The podcast covers collaboration, capacity management, globalization, information and analytics, and transparency and trust.

For more information about Cognizant, visit www.cognizant.com.

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White Paper - Outsourcing in Regulatory Affairs: Insights from the Top Pharmaceuticals

This white paper covers the responsibilities of the pharmaceutical company for regulatory issues, including those related to it outsourcing partners. Learn from interviews with Regulatory Operations executives from five of the top 10 pharma companies.

For more information about TAKE Solutions, visit http://www.takesolutions.com/.

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White Paper - Unlocking the Value of Observational Research

This white paper gives an overview of the role of observational research in the pharmaceutical industry.

For more information about PAREXEL, visit www.parexel.com.

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White Paper - Increase Patient Adherence and Do More With Less

This white paper covers numerous issues related to noncompliance, and what it means to sponsor companies. It describes how patient support programs can make a significant difference in patient behavior, resulting in higher patient compliance rates, better patient health, lower expenses for payers, and improved patient retention for life science companies. For more information about Tunstall AMAC Life Sciences, visit www.phonescreen.com.

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Podcast: Improve Adherence with Patient and Caregiver Support Programs

Lou Shapiro

In this episode, Lou Shapiro discusses why patient support programs are valuable, how to start a program, the necessity for delivering personalized information, several critical success factors for a program, and understanding health care from the patient's perspective.

For more information about Tunstall AMAC Life Sciences, visit www.phonescreen.com.

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Podcast: Influencing the Real Decision Makers: 7 Lenses For Marketing Health to Women

In this episode, Taren Grom, Editor-in-Chief of PharmaVOICE, leads a discussion that focuses on a recent study on women's views and practices regarding health and health decisions for their families. The study uncovered seven lenses for marketing health to women. You'll come away with new insights into women's actual role as decision makers, caregivers, and medical and financial executives in their families. Plus, you will discover how to apply these new findings to create more effective marketing and market research programs for your brand or franchise.

For more information about SSI, visit www.surveysampling.com.

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White Paper - Russia: Building an International Market of the Future

This white paper discusses Russia joining the global economy and their burgeoning new pharma market. For more information about Kantar Health, visit www.kantarhealth.com.

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Podcast: Understanding Patients in the Emerging Market of Russia

In this episode, Dr. Gina Isherwood shares some insightful research on the Russian people, including their health behaviors and attitudes, as well as the state of the health care system in Russia.

For more information about Kantar Health, visit www.kantarhealth.com.

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White Paper - Top Ten Myths in Clinical Trial Enrollment and Retention

This white paper discusses how the efficiency with which investigator sites enroll patients is still one of the most critical drivers of timely trial completion.

For more information about Acurian, visit www.acurian.com.

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Podcast: Top Ten Patient Enrollment and Retention Myths

In this episode, Scott Connor shares 4 of his top 10 myths about patient enrollment and retention, and we'll tell you where to get the entire list.

For more information about Acurian, visit www.acurian.com.

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DIA 2012 48th Annual Meeting Preview Podcast

In this episode of the PharmaVOICE Executive Suite Podcast Series, Craig Lipset shares his thoughts on being Chairman of the DIA 2012 48th Annual Meeting in June, and how his work at Pfizer helps him in his role with DIA including this year's theme on collaboration. He also comments on how industry trends will impact drug development and clinical trials, and offers a couple tips on getting the most out of this year's DIA Annual Meeting in Philadelphia.

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Craig Lipset

For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Case Study - Providing Pre-Approval Access Globally

This informative case study covers how best to meet patient demand globally without placing additional burden on internal teams.

For more information about Idis, visit www.idispharma.com.

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Podcast: Patient Access to Investigational Drugs: Removing Barriers

In this episode, Mr. Estcourt shares his perspective on programs that enable patient access to medicines outside the clinical trial or commercial setting and the barriers that remain despite well-defined regulations governing such access.

For more information about Idis, visit www.idispharma.com.

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White Paper - Seize the Moment: Tele-Sales Solutions Delivering Impact and Flexibility

This white paper illustrates how tele-sales solutions provide valuable interactions and develop relationships with healthcare providers and their offices in customized ways that meet their individual needs.

For more information about Tele-Sales Solutions, visit www.phonescreen.com.

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PhoneScreen is a Tunstall AMAC company. 

Podcast - Insights from the Field: Tele-Sales Solutions Build Relationships between the Brand and HCPs

In this episode, Mr. Shapiro talks about the challenges life science companies face when providing information on their products to physicians and healthcare providers.

For more information about PhoneScreen, visit www.phonescreen.com.

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White Paper - Understanding Drug-Induced Liver Injury in the Context of Pharmaceutical Development

This whitepaper discusses drug-induced liver injuries within pharmaceutical development.

For more information about PPD, visit http://www.ppdi.com/.

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White Paper - Adaptive Social Media in Pharma

This white paper discusses using adaptive social media in the pharmaceutical industry.

For more information about Cognizant, visit http://www.cognizant.com/.

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Podcast: Understanding the Impact of Drug Induced Liver Injury on Drug Development

In this episode, Dr. Lobel talks about Drug-induced liver injury, also known as DILI. We'll cover what DILI is, how it is identified, and its effects on the clinical development process. At the end of this podcast, you'll learn where you can download a related white paper on this topic.

For more information about PPD, visit www.ppdi.com.

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Podcast: The Evolving Social Media Lifecycle in Pharma

In this episode, a trio of experts from Cognizant talk about numerous issues involving social media in the life sciences. There is also a related white paper you may download.

For more information about Cognizant, visit www.cognizant.com.

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White Paper - Transforming R&D Productivity by Re-defining Success in Clinical Trial Enrollment

It may come as a surprise to many pharmaceutical industry experts that the largest portion of an R&D sponsor's investment and the biggest driver of trial budgets is patient enrollment at 32% of trial costs . To those who are already aware of this, it may still be surprising that innovation required to improve this disproportionate budget allocation is already available.

For more information about Acurian, visit http://www.acurian.com/.

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Podcast: How the New Role of the CRO Affects Patient Enrollment

In this episode, Dr. Malcolm discusses how the role of the CRO is transitioning from commodity service supplier to strategic partner, and the unintended negative consequences this could have on what is already the most expensive part of clinical trials: patient enrollment.

For more information about Acurian, visit www.acurian.com.

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White Paper - ePRO for Late Phase, Post-Approval Market

For ePRO and patients around the world, it's a perfect storm of good news.

For more information about PHT Corp., visit http://www.phtcorp.com/.

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Podcast: Transformative Leadership

In this episode, Dr. Dunsire shares her insights on the quest to find a cure for cancer, on women striving for positions in the C-Suite, and thoughts on her own career development and recognition as the 2009 HBA Woman of the Year.

For more information about Millennium, visit www.millennium.com.

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White Paper - Envisioning a New Commercial Model: Is it Right for Your Brand

As the pace and scope of change within the healthcare life sciences continue to increase, many are questioning the validity of traditional "fundamentals" of the life sciences commercialization model for connecting brands with healthcare professionals, consumers, and economic customers. In this PharmaVoice digital feature, Will Reese and Steve Wray of Cadient Group analyze the core issues for life sciences commercial stakeholders facing the challenges of an ever-changing environment.

For more information about Cadient, visit http://www.cadient.com/.

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White Paper - Large Pharma & Healthcare Company Uses Aravo for Due Diligence on FCPA Compliance and Critical Lifecycle Management Automation

A large pharmaceutical company faced a serious potential problem with FCPA compliance and partner due diligence processes. Through creation of a rigorous best practice FCPA program, the company was able to significantly mitigate their exposure through execution of an enhanced compliance plan.

For more information about Aravo, visit www.aravo.com.

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Podcast: Automating Pharma FCPA Due Diligence

In this episode, Mr. Shecterle discusses FCPA Compliance and anti-bribery practices at large pharmaceutical and life sciences companies.

For more information about Aravo, visit www.aravo.com.

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