Podcast: Conducting User Testing to Improve Clinical Trial Technologies

Joseph Bedford, Ph.D.

In this episode, we discuss how user testing research improves the clinical trial process for patients, sites, and sponsors.

For more information about Almac, visit www.almacgroup.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Podcast: Demystifying Routine Care Coverage in Trial Budgeting

Two experts on standard of care

In this episode, we discuss standard of care in clinical trials, challenges for sites and sponsors, and how standard of care issues affect day-to-day work in trials.

For more information about Medidata Solutions Worldwide, visit www.mdsol.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Webinar - The Power of Influence: Connecting Healthcare Influencers to Pharma Brand Strategy

Now available as an OnDemand presentation.

Providers, payers, group practices, IDNs and others exert a great deal of influence on treatment decisions. These influencers themselves are influenced by a need to employ treatments that drive positive patient outcomes and increase treatment quality. The future will require a change in approach that aligns to the new demands these influencers will place on marketers.

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Webinar - Proactive Customer Communications: Best Practices for Outbound Pharma Engagements

Now available as an OnDemand presentation.

Clinical trials, drug recalls and satisfaction surveys, each of these proactive messages play an essential role in a well-designed customer experience (CX) strategy. Proactive customer communications provide automated, timely, and targeted messages that reduce contact center costs while growing a profitable customer relationship, putting your organization or pharma brand ahead of the rest.

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Podcast: Women's Health Issues in Clinical Research: Key Post-approval Challenges

Clinical studies on any continent

In this episode, our experts discuss the primary challenges regarding women's health in clinical research. They also cover pregnancy registries and lactation studies, as well as available regulatory guidance related to this type of research.

For more information about INC Research, visit www.incresearch.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Podcast: Informed Targeting to Healthcare Professionals

Solving the HCP communications puzzle

Thought Leader: R.J. Lewis, President & CEO, eHealthcare Solutions

In this episode, Mr. Lewis discusses how pharma can better connect with HCP audiences using authentication, list matching, and other techniques. He also covers how effective communications can impact prescription writing, and how to overcome hurdles from Medical, Legal, and Regulatory (MLR) departments.

For more information about eHealthcare Solutions, visit www.ehealthcaresolutions.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Podcast: Untangling Alzheimer's Disease

Prof. Claude Wischik, M.D., Ph.D.

In this episode, Professor Wischik describes his ongoing journey of research and development for Alzheimer's Disease. This intriguing podcast covers the man, the molecule, and the market.

For more information about TauRx Therapeutics, visit http://www.taurx.com/.

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White Paper - What it Takes to Go for Gold: How Women Use Coaches to Go for Gold in 2012 Olympics and in Business

This white paper covers causes of the gender gap in business, details and results of a successful a pilot program, and how external coaching can improve women's careers.

For more information about The Pyramid Resource Group, visit www.pyramidresource.com.

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Podcast: How to Tap the Pharmacy for Clinical Trial Patients

In this episode, a pair of experts discuss pharmacy-based patient recruitment programs for clinical trials. A related white paper will be released soon.

For more information about McKesson, visit http://www.mckesson.com/.

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White Paper - Capitalizing on Virtual Environments in a Rapidly Changing Pharmaceutical Marketplace

This white paper covers how persistent virtual environments empower new forms of communication and collaboration for business of all sizes.

For more information about InterCall, visit www.intercall.com.

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Podcast: Successful Email Marketing Methods: How to Boost Response by 400% or More

Terry Nugent

In this episode, Mr. Nugent discusses the challenges of using email in pharmaceutical marketing, as well as some best practices for achieving the highest possible ROI.

For more information about MMS, visit http://www.mmslists.com/.

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White Paper - ACOs Have Redefined the Problem: Has Pharma Positioned Its Solutions?

Accountable Care Organizations (ACOs) take a different approach to defining what medical problems they aim to solve for their patients, as well as how they intend to solve them. Pharma may want to rethink its own role in providing and positioning the solutions it offers.

For more information about CMR Institute, visit www.cmrinstitute.org.

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Podcast: What are ACOs and Why Should You Care?

Anthony D. Slonim, MD, DrPH

In this episode, Dr. Slonim discusses ACOs, how they offer a new model for health care, how they create opportunities for biopharmaceutical companies, and how a shift to ACOs would affect all facets of the health care continuum.

For more information about CMR Institute, visit www.cmrinstitute.org.

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White Paper - Practical Strategies for Engaging Healthcare Providers

The interaction between the prescriber and patient is the last-moment opportunity for a brand to express its therapeutic value—having your brand present at the point-of-prescription provides payoff for all other tactics in your marketing mix. Brand managers who keep this in mind will maximize their digital programs and translate their other non-personal selling efforts into measurable business results. 

For more information about MediScripts, visit www.mediscripts.com.

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Podcast: Reaching Healthcare Providers While Remaining Compliant

Erez Lapsker

In this episode, Mr. Lapsker discusses how adaptability is necessary to remaining a viable and successful business in an era of regulatory change. He also explains how all forms of marketing to HCPs are not equal.

For more information about MediScripts, visit www.mediscripts.com.

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White Paper - Global Biosimilar Development

This white paper talks about the need for Global Biosimilar Programmes. 

For more information about PRA International, visit www.prainternational.com.

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Podcast: Global Biosimilar Development

Rodeina Challand

In this episode, Rodeina Challand clears up some of the murkiness among the many terms associated with biosimilars. Then, we cover the legislation and guidelines affecting biosimilars, we discuss the possibilities of one global program, and finally talk about the future for a global standard.

For more information about PRA International, visit www.prainternational.com/.

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Podcast: Future of Pharmacovigilance: Five Imperatives that will Drive Improved Business

Srivatsan leads the panel

In this episode, our panel discusses pharmacovigilance as it relates to organizational transformation. The podcast covers collaboration, capacity management, globalization, information and analytics, and transparency and trust.

For more information about Cognizant, visit www.cognizant.com.

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White Paper - Outsourcing in Regulatory Affairs: Insights from the Top Pharmaceuticals

This white paper covers the responsibilities of the pharmaceutical company for regulatory issues, including those related to it outsourcing partners. Learn from interviews with Regulatory Operations executives from five of the top 10 pharma companies.

For more information about TAKE Solutions, visit http://www.takesolutions.com/.

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White Paper - Unlocking the Value of Observational Research

This white paper gives an overview of the role of observational research in the pharmaceutical industry.

For more information about PAREXEL, visit www.parexel.com.

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