Amped ATU: Free white paper How Data Fusion Can Turn Awareness, Trial, and Usage Studies Into a Powerful Tactical and Strategic Tool

Free white paper

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ATU studies can be turned into a powerful tactical and strategic tool by making them part of an integrated market research platform that includes a review of competitive promotional strategy, message recall and tracking, longitudinal patient data and prescription analysis, and benchmarking against normative data.

Provided by: Encuity Research

White Paper: Direct to Persona: The New DTC

DTC Marketing White Paper

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This whitepaper discusses the changes in Direct to Consumer marketing that are on the horizon. The old model worked for a while, but to thrive in DTC today a more social media marketing approach is needed. The new model is flexible, direct, and can be tracked in real time with. An integrated social media approach delivers better results with Direct to Persona marketing.

Provided by: Liquid Grids

Podcast: What is Creativity?

Anthony Rotolo

In this episode, Mr. Rotolo talks about creativity in the health and wellness space. We cover the importance of creativity in advertising, how to be creative, and, when used properly, how creativity influences behavior change.

Thought Leader:
Anthony Rotolo, Chief Creative Officer, True Health + Wellness

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Podcast: Developing Robust Potency Assays for Validation

Dr. Peter Wunderli

In this episode, Dr. Wunderli discusses PPD's recent laboratory facility expansion, outlines challenges and critical factors in cell-based bio bioassay product development, talks about disease states suitable for this type of technology, and finally, takes a look into the future of cell-based assays.

Thought Leader:
Peter Wunderli, Ph.D., Associate Director, Biopharmaceutical Services at PPD

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White Paper: Development and Qualification of Potency Assay Methods to Support Early Phase Release and Stability Testing of a Biotherapeutic Formulated with a Bioresorbable Carrier

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PPD's Cell Based Assay Laboratory was contracted by a client to improve the performance of a potency assay that had been developed for their biological product. The assay met pre-established qualification specifications for linearity, precision, and specificity and has been successfully implemented in testing the release and stability of multiple product lots, across an 18 month testing period.

Provided by: PPD

White Paper: New Challenges for Global Clinical Trials: Managing Supply Logistics in an Expanding Clinical Trial Universe

Global clinical trials require appropriate communication

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This white paper provides an overview of the New Challenges for Global Clinical Trials. The specific challenges discussed are the changing regulatory environment, customs requirements, infrastructure issues, data management, regional idosyncrasies, and differing quality standards.

Provided by: Fisher Clinical Services

Podcast: Value of a Credential in the Medical Publications Profession

Value of a CMPP Credential

In this episode, Stacy Simpson Logan talks about the value of obtaining a CMPP credential for employees and employers as well as the future of the CMPP program. CMPP stands for Certified Medical Publication Professional and is administered by ISMPP, the International Society for Medication Publication Professionals.

Thought Leader:
Stacy Simpson Logan, Chair, CMPP Board of Trustees President, Waterfall Consulting

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White Paper: Telehealth Solutions Enhance Health Outcomes and reduce Healthcare Costs

White paper: Can we enhance health outcomes with telehealth?

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This white paper provides an overview of what telehealth is, factors driving the healthcare industry to focus on increasing outcomes and reducing costs, how telehealth solutions can enhance health outcomes and reduce costs, benefits life science companies can expect from telehealth solutions, as well as results from two key studies of telehealth solutions.

Provided by: Tunstall Americas

Tunstall Americas

White Paper: Speaking Up for Speaker Programs

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Faced with increased regulation and limited access to physicians, pharmaceutical companies are using analytics to more strategically plan and invest in peer-to-peer programming. Here, Ogilvy Healthworld Marketing Analytics & Consulting investigates the key factors that result in increased prescribing behavior.

Provided by: Ogilvy CommonHealth Worldwide

Ogilvy Healthworld Marketing Analytics & Consulting

Podcast: Transitioning Clinical Trial Patients to Commercial Supply via Managed Access Programs

This podcast describes how Managed Access Programs can continue treatment access for patients coming out of registration or other clinical trials who need to transition to commercial supply.

Thought Leaders:

Suzanne Gagnon, MD, Chief Medical Officer, Idis
Karen Searle PhD, Study Director, Neuroscience & General Medicine (NGM), Eisai Global Clinical Development
Michelle Gee, PhD, Director, Neuroscience & General Medicine (NGM), Eisai Global Clinical Development

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Case Study - Continuing Access Post-Clinical Trial

Clinical phases through launch

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Idis designed and implemented a Managed Access Program that enabled trial participants to continue use of the drug prior to its commercial availability, taking resource burden away from the company. Read this case study for more information, including the results of the program.

Provided by: Idis

White Paper: 10 Questions on Developing and Marketing Therapies for the Aging Population

Marketing therapies for the aging population

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This white paper will address the critical questions for the industry and suggest prospective approaches that the industry can leverage as progressive companies target the enormous global emerging market that is older adults.

Provided by: Snowfish

Snowfish LLC

Podcast: What Do Mick Jagger, Diabetes, Heart Disease, and Cancer Have in Common?

Mick Jagger Keeps Going Strong

In this episode, Ms. Hammond talks about our aging society and how the industry needs to address its therapies to reflect the differences in age groups, including the old, and the very old.

Thought Leader: Melissa Hammond MSN, GNP, Managing Director, Snowfish LLC

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White Paper - Get Them Talking: Five Innovations in Qualitative Market Research

Stakeholdere dialog is good for business

The innovative approaches described in this paper include finding unique ways to bring stakeholders together to interact and engage in revealing dialogs. Using these market research techniques, marketers will discover new ways to affect behavior, overcome barriers to adoption, and develop creative materials and messaging that get results.

For more information about Encuity Research, visit www.encuity.com.

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Podcast: Conducting User Testing to Improve Clinical Trial Technologies

Joseph Bedford, Ph.D.

In this episode, we discuss how user testing research improves the clinical trial process for patients, sites, and sponsors.

For more information about Almac, visit www.almacgroup.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Podcast: Demystifying Routine Care Coverage in Trial Budgeting

Two experts on standard of care

In this episode, we discuss standard of care in clinical trials, challenges for sites and sponsors, and how standard of care issues affect day-to-day work in trials.

For more information about Medidata Solutions Worldwide, visit www.mdsol.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Webinar - The Power of Influence: Connecting Healthcare Influencers to Pharma Brand Strategy

Now available as an OnDemand presentation.

Providers, payers, group practices, IDNs and others exert a great deal of influence on treatment decisions. These influencers themselves are influenced by a need to employ treatments that drive positive patient outcomes and increase treatment quality. The future will require a change in approach that aligns to the new demands these influencers will place on marketers.

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Webinar - Proactive Customer Communications: Best Practices for Outbound Pharma Engagements

Now available as an OnDemand presentation.

Clinical trials, drug recalls and satisfaction surveys, each of these proactive messages play an essential role in a well-designed customer experience (CX) strategy. Proactive customer communications provide automated, timely, and targeted messages that reduce contact center costs while growing a profitable customer relationship, putting your organization or pharma brand ahead of the rest.

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Podcast: Women's Health Issues in Clinical Research: Key Post-approval Challenges

Clinical studies on any continent

In this episode, our experts discuss the primary challenges regarding women's health in clinical research. They also cover pregnancy registries and lactation studies, as well as available regulatory guidance related to this type of research.

For more information about INC Research, visit www.incresearch.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.

Podcast: Informed Targeting to Healthcare Professionals

Solving the HCP communications puzzle

Thought Leader: R.J. Lewis, President & CEO, eHealthcare Solutions

In this episode, Mr. Lewis discusses how pharma can better connect with HCP audiences using authentication, list matching, and other techniques. He also covers how effective communications can impact prescription writing, and how to overcome hurdles from Medical, Legal, and Regulatory (MLR) departments.

For more information about eHealthcare Solutions, visit www.ehealthcaresolutions.com.

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For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.